For many guests, a week or two at Searles Leisure Resort often prompts them to enquire about buying their own holiday home, which can be enjoyed almost year-round. As a growing number of holidaymakers opt for a place by the sea, Searles has bolstered its team, appointing dedicated sales and owners managers to ensure every aspect of ownership is taken care of. We asked the guys to share how their new roles will shape and improve the ownership experience.

Roger Shaw, Holiday Home Manager

“My role means that I can focus on helping customers to find exactly what they are looking for. Searles is a five-star, multi-faceted holiday park in a great location with fantastic entertainment and leisure facilities.

“We have a wide spectrum of owners, from young families looking to make memories with a traditional holiday experience, to grandparents who want to change their lifestyle and enjoy a coastal life. We also have many sport-loving owners who are attracted by our leisure club, driving range and golf course, which edges the lodges at Redgate Court. These enjoy a quiet outlook and offer an excellent alternative to a second home, which often comes with a great deal of additional cost. Although the lodges are not residential, they do offer a superb place on the coast to enjoy almost year-round.

“There are exciting things happening in the holiday homes market and many of the manufacturers are introducing fantastic modern designs with a contemporary style and vibrant use of colour. While the layout is naturally constrained slightly by size, the latest models carefully maximise the space with clever design which often surprises people. The traditional style lodge is still very popular, but increasingly buyers want a style which offers a home from home experience.

“I’ve worked on a range of holiday parks around the UK over the past ten years. I love the fact that Searles is a family-owned and run business with a strong belief in ongoing, continued investment back into the resort which they have done for over 75 years.

“This is evident in the development of the new building at the park’s entrance which will be home to the sales and owner excellence teams. I am really excited that we will be so accessible in our new location and all of the sales team are here to help guests explore and find the holiday home to suit their needs.”

Matthew Bentley, Owners Excellence Manager

“I’ve worked in sales at Searles for around 25 years and we now have around 400 owners on site. As the number has grown, we wanted to create a dedicated resource to support owners, offer new services and help them to upgrade as their needs change. The sales and owners teams will work hand in hand and we will be able to improve systems to make things run more efficiently and make ownership even more enjoyable.

“For example, we recognise that a growing number of owners want to install air conditioning in their holiday home and we can provide special offers from reputable suppliers which meet health and safety regulations. We are a five-star resort and we want to keep the site enjoyable for everyone, so it’s important that we follow policies that protect everyone.

“We work closely with Searles’ in-house maintenance team and approved suppliers to ensure that the regular annual gas checks and boiler services take place on schedule, and we can help owners to prepare their holiday home for winter, so everything is in good working order at the start of the next season.

“Many guests enjoy the lifestyle which ownership offers and over time choose to upgrade their holiday home with new decking or cladding. Our team can help them to make these modifications or look at different options if they want to buy a new model. I think this dedicated service will make a huge difference to the ownership experience. As my title says, we strive for excellence for our owners and my team and I are here to help them get the most from buying a holiday home at Searles.

“We always enjoy meeting up with owners and this year we introduced more occasions to enable us to get to know them better and give owners the opportunity to meet other like-minded people. For example, this summer we hosted several drinks by the pool events before the evening’s entertainment started so guests could meet each other, and we are planning end of season owners’ evenings so we can hear their feedback which will help us to improve their holiday experiences.”

Find out more about ownership at Searles or register here to receive a no-obligation call from our team.