Our Core Values

creating happiness for all ages

Delivering Award-Winning Service on the Norfolk Coast

Searles Leisure Resort is an independent, family-owned holiday park in Hunstanton on the Norfolk coast—where personal care and attention make every visit unlike any other. We believe every stay should be safe, enjoyable, and full of lasting memories. Our six core values guide everything we do, ensuring guests and colleagues alike enjoy a welcoming, family-friendly experience. From providing safety and comfort to creating moments of fun and happiness, these promises are at the heart of life at Searles.

Discover the values that make our Norfolk holiday park a truly special destination for families, friends, holiday home owners and colleagues alike:

Safety and Security

We pledge to ensure that all our customers and colleagues can enjoy a safe, secure experience throughout their time on the resort.

Prompt and Consistent

We strive to deliver timely, reliable service, ensuring that our guests and colleagues can depend on us with every interaction.

Friendly and Courteous

We treat every guest as a VIP. We go the extra mile to provide guests and colleagues with the information they need, and we ensure everyone is treated with courtesy and respect.

Quality and Cleanliness

We take pride in our facilities, working hard to keep them clean, tidy, and well maintained. We also take pride in presenting ourselves professionally in uniform and in delivering the highest standards of service.

Fun and Happiness

Once our first three promises are fulfilled, we focus on creating opportunities for our guests and colleagues to have fun, ensuring they take away lasting, happy memories of their visit and work experiences.

Environmentally Friendly

We strive to provide our services in an environmentally sustainable way, conserving energy wherever possible and protecting and enhancing biodiversity and wildlife habitats.

Community

We value our role within the wider communities of Hunstanton and Heacham, actively participating in initiatives and projects that support and benefit them.